Every
day, thousands of new websites are launched on
the World Wide Web. Just think. Your company's
website is merely one of the many thousands of new websites
going 'live' on the Internet.
Now
imagine that for every new website launched, about 5
to 10 of your competitors are also launching
their website presence. Now throw in a few hundred or
so personal websites and another block of non - related
websites. Try to multiply these by a million and
what do you get?
What
you don't get are probably a high number of visitors coming
to your website or maybe high sales transactions through
your recently launched online vehicle.
The
most common fallacy faced by many companies is that many
never consider defining their website presence strategy. Many
companies have this believe that it's realy easy to design
and launch a website presence. Unfortunately, most of
these numbers are not backed by a reasonable ICT budget.
Fortunately, a large proportion of these poorly thought
out websites live a short online life!
A web
strategy will help companies to map out their strategy
to achieve favourable ROI. Higher visibility,
higher visitor count, interested party inquiries, better
content management and effective search query results
are just some of the ROI we envisage.
A
well thought out web strategy has assisted our clients
to:
 define
how the whole exercise should start
identify
the site map of the entire site
identify
the parties and persons responsible for specific information
and content
start
requesting data earlier rather than later
feel
if the website design and overall outlook meets teh company's
goals and objectives
be
part of the website development decision making process
have
an idea of the time to be invested
understand
the concepts and technology involved
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